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| A RESEARCH ON THE PROBLEMS AND STRATEGES OF THE GOVERNANCE OF TOURIST PLANNING |
| LI Yong-wen, KANG Hong-cheng |
| College of Tourism, Hainan University, Haikou 570228, China |
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Abstract Based on the definition and narrative of a series of issues including governance, tourism planning governance, the application of governance concept, and the establishment of tourism planning control's main body, the authors carefully analyzes the main problems existing in the tourism planning control's main body. The authors point out that the key problems of the government mainly lie in these three sections which are "the contradiction between the high technology of tourism planning and the unprofessional government", "the contradiction between the government departments' self-interest and the public benefit of tourism planning" and "the contradiction between the government departments' genealogical tree and barriers and the operation of tourism planning". However the problems of tourism operators are the contradictions between the project planning and the regional tourism development planning and between the operators' self-interest and the public benefit of planning. Meanwhile the problems of planning unit are the weakness of tourism planning supply, limitations of related regulations, arbitrariness in establishing planning unit and Credit Crisis of planning unit. While the problems of tourism planning and assessment are unreasonable, lack of related quality standard and the assessor lacking in responsibility. And the problems of community lie in people unwilling to join in tourism planning initiatively, limited capacity, lack of participation mechanism and lack of cooperation. In terms of solving the problems of tourism planning control, government should set up independent tourism planning control committee, perfect the legal system of tourism planning control, and open up the way lets stakeholders take part in tourism planning. Meanwhile tourism operators should join in bidding and tendering management in public, pay most attention to protect community interests, and build according to the programme. For planning unit, they should establish certified tourism planner accreditation system and follow-up services regulation. As to tourism planning accrediting body, they should perfect appraisal organization structure and strengthen the control of appraisal process. For the communities, they should perfect community education system, enhance community participation, and succeed in distributing community interest equally.
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Received: 16 June 2010
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2011, Vol. 26 
